THE growing market of middle to low housing in Batam, particularly after special economic zone (SEZ) status decision on Batam, Bintan and Karimun, was making the property bussiness competitions in high. To manage and winning the competition PT Surya Mutiara Utama (OMA Group) as developer of Perumahan OMA Batam Center came in and offering the prime service.
It means, according to Agung Setiawan as Branch Manager of PT Surya Mutiara Utama, the consumers have benefited many facilities such personal engagement as supervising the home building when in progress. "We care about the quality of home building, for this purpose even the consumers can freely supervising the process of home building itself," he said.
The consumers was also keeping informed with the latest development of home building. He admits, in marketing the housing it threats like selling a vehicle. "So we also prepare such after sales facilities," he added in form of conveniently, safety and clean housing. Regarding to this purpose, it have implemented estate management which linked to middle to up housing.
To complete this, all those benefit can be afforded with just plain house price. "Our concept is regency but with plain house price," he said on strategy to win the market. Located in just 5 minutes to bussines district and government square of Batam Cantre, OMA Batam Centre was among the housing in the highly economy valued location.
As to the priority location for this middle to low housing development was in peripheral area such remote region as Tanjungpiayu or Batuaji. With the minimalis modern architectural style, the developer have been developing the housing massively, especially type 30 which favoured by market.
Another facilities have been offred to consumer was a possibility to build a different design at the facade of the entire house bought collectively, to differ it with the other resident within housing area. "Especially to make it difference with the other resident," he cleared. (rumahku)
